How We Helped QL Maxincome Improve Their CRM App Performance and Reduce Costs by 90%
About QL Maxincome
QL Maxincome's CRM application that manages customer loyalty programs was experiencing slow performance on their on-premises server. With a growing member pool, their infrastructure was unable to handle the increasing workload, causing delays in processing customer data.
QL Maxincome oversees FamilyMart in Malaysia which is the world’s 2nd largest convenience store chain, with over 17,500 stores across various markets globally.
They were also faced with additional problems: reports were unable to be generated and push notifications taking several hours to arrive.
QL Maxincome oversees FamilyMart in Malaysia which is the world’s 2nd largest convenience store chain, with over 17,500 stores across various markets globally.
Solutions
After evaluation, we have decided to migrate QL Maxincome's CRM app to Amazon Relational Database Service (RDS) by replatforming the database. The application was re-factored where we decoupled the architecture into serverless function on AWS Lambda.
To have a better cost optimization, the database is then modernized into Amazon DynamoDB. This not only reduces the database cost from licensing, it also ensures the database is highly available and scalable automatically.
Challenges
Problem Statement:
Slow On-Premise Server + Current Infrastructure Unable to Support Increased Workload
Slow CRM application performance
Unable to accommodate growing member pool.
High costs from on-premises server
On-premises SQL server incurring high costs.
Outcome
Significant Performance
Improvement
Unable to accommodate growing member pool.
Now QL Maxincome is able to support more than 1 million users with auto-scaling capabilities without complications.
90% Cost Reduction
On-premises SQL server incurring high costs.
This cost reduction allowed QL Maxincome to allocate their resources to other areas of the business, thus better increase their ability to generate revenue.
Real-Time Push Notifications
On-premises SQL server incurring high costs.
The real-time push notifications has allowed customers to receive updates and alerts promptly, significantly improving customer experience.
Conclusion
Overall, we are proud to conclude that the migration to AWS was a success for QL Maxincome, which resulted in improved performance and reduced costs. QL Maxincome is now able to accommodate their ever-growing member pool, while also constantly improving user experience, and reduce costs.
Our team at Axrail worked with full excellence and commitment in ensuring that the solution is delivered as promised.
Why work with us?
AXRAIL is the leading AWS Advanced Consulting Partner that provides cloud technology services in Singapore and Malaysia. We specialize in cloud services, including migration, B2C/B2B
e-commerce platforms, and document automation processing.
Our expertise in AI, analytics, and modernization enables us to provide innovative solutions that drive growth and streamline operations. Trust AXRAIL.AI for unparalleled expertise and commitment to excellence.
Andy Chia
Corporate Planning Manager
The team at AXRAIL has strong product knowledge and execution skills. They were able to deliver the CRM and e-Commerce solutions as per the project requirements. They are also working closely with us to propose the latest AWS technology and projects that can meet our business requirements.
Sok Teck Pang
IT Manager
AXRAIL has strong knowledge as a Cloud Consultant. The team was able to manage project well and on time. On top of that, they have very strong ownership on developed system or managed system.